introducing the completely reimagined nissan altima. it's our most innovative altima ever. nissan. innovation that excites. now get a $199-per-month lease on the 2013 nissan altima. ♪ >>> the dow crossed the 14,000 mark for the first time since october 17th of 2007 this morning. although you can see it has dropped back a bit. but we're keeping our eye on the dow. mean time, sunday. it's the social media super bowl with a 30-second ad costing nearly $4 million. now more than ever, companies are trying to maximize their investment by generating a lot of buzz before the big game. ad tracking firm visible measures tells jansing 63% of all advertisers released their campaigns before the super bowl this year, double the number from just two years ago. while that can create buzz, it can also lead to controversy. for example, this coca cola ad that features an arab walking through the desert with a camel has been labeled racist by the anti discrimination committee. howard braden joins us, chairman of 15 minutes public relations. welcome back to new york. >> thanks, chris. >> so they met